ThaliaBMG
Digital Strategy · Performance · Experience Design
ThaliaBMG is a boutique digital consultancy that helps creative, commerce, and technology-driven organizations bring clarity to their digital ecosystems. I work at the intersection of analytics, user experience, and organizational enablement—translating complex data into meaningful insight, designing systems that scale, and helping teams adopt new tools with confidence.
My approach blends digital performance strategy with human-centered leadership: thoughtful processes, elegant workflows, clear communication, and a focus on the people behind the platforms. Every engagement is tailored, collaborative, and designed to elevate both experience and execution.
Selected Work
Dual — Digital Performance & Ecommerce Optimization
Strengthened the performance of Dual’s ecommerce environment through funnel analysis, UX refinement, and site architecture improvements.
Developed governance standards, analytics dashboards, and performance reporting that improved visibility, reduced friction, and clarified the customer journey.
DAILIES — Digital Systems & Multimedia Workflow Enablement
Supported the buildout of DAILIES’ creative-tech product division by designing workflows, naming conventions, and insight-reporting structures.
Partnered with product, multimedia, engineering, and operations teams to streamline tools, align processes, and create a scalable foundation for content and production.
AquaMerge — Program Management, Digital Transformation & Insight
Led digital transformation initiatives across business units with a focus on performance, readiness, and organizational clarity.
Developed KPI structures, reporting cadence, and governance frameworks that strengthened alignment and informed executive decision-making.
Let’s work smarter.
📬 helen.georges@thaliabmg.com
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