ThaliaBMG
Competitive Intelligence · Product Marketing · Program Leadership
ThaliaBMG helps creative-tech and digital product companies understand their market, clarify positioning, and translate insight into actionable go-to-market decisions.
I work at the intersection of product, marketing, and customer experience—helping teams make sense of competitive dynamics, user behavior, and product complexity. My focus is on turning fragmented inputs into clear narratives that support positioning, sales enablement, and product direction.
With 20 years of experience across Media & Entertainment and generative technology, I bring a practical understanding of how products are built, how they are used, and how they compete. I work with teams to connect these perspectives—ensuring that strategy reflects real-world conditions and that decisions translate into outcomes.
What I Do
Competitive Intelligence & Market Insight
Analyze competitors, customer behavior, and market signals to identify positioning gaps, adoption barriers, and strategic opportunities.
Positioning & Go-To-Market Strategy
Develop clear messaging, differentiation, and product narratives that support launches, sales conversations, and partner engagement.
Sales Enablement
Create practical tools—battlecard-style frameworks, talk tracks, and competitive narratives—that help teams communicate value and handle objections in real scenarios.
Program Leadership (Execution Layer)
Support cross-functional execution across product, marketing, and commercial teams—ensuring insight translates into aligned action.
Background
Most recently, I served as Managing Director at WaveDNA, a generative music technology company, where I led product marketing and cross-functional execution across R&D, engineering, and commercial teams. My work focused on positioning, customer insight, and aligning product direction with market realities.
Earlier, I spent five years at Avid Technology, supporting product positioning, partner engagement, and go-to-market efforts across professional audio and video products.
Approach
I focus on clarity over volume—reducing complexity, identifying what matters, and translating insight into decisions teams can act on.